When Moments Stick - IAB NewFront

Inside the plays that drive brands, and how they connect with fans

David took the stage on March 26 at the IAB NewFront in New York City, where Genius Sports hosted a landmark event showcasing the power of real-time sports moments. He shared insights on how unforgettable plays, just like his iconic Helmet Catch, don’t just shape games—they create emotional connections that resonate far beyond the field. Speaking alongside industry leaders, he helped highlight how brands can tap into these high-impact moments through innovative tools like Genius Sports’ Moment Engine, turning real-time excitement into meaningful fan engagement.